The Wish Pendant: a store where every purchase carries a heart
Choose what you pay. See what it costs. Everything above cost becomes hearts for a child who needs them. Meet the first piece from the Heartswill store.
Heartswill began with a simple question. What if everything we bought could carry a little good with it, and we could see it arrive? The Heartswill store is where we answer it in the most direct way we know.
How the store works
- You choose what you pay. Every piece has a few suggested prices and a floor. You pick what feels right.
- We show you what it costs. The cost of making and delivering the piece is on the page. No guessing.
- Everything above cost becomes hearts. One heart is ₹50. The hearts go to a cause run by a verified NGO, and you can follow them.
Hearts are an honest measure of the good you chose to send. They are not points, tokens or rewards, and they cannot be redeemed or exchanged.
Meet the Wish Pendant
Our first piece is the Wish Pendant: a clear glass orb that holds a real dandelion seed, on a 60 cm silver-tone chain. It comes ready to gift, with a card showing the hearts it carries. Suggested prices are ₹750, ₹1,000 and ₹1,500, and every rupee above its cost becomes hearts.
Why a dandelion? Because almost every child has blown one and made a wish. On our home page you can do it again. Blow into your phone and watch the seeds lift away and turn into hearts. The harder you blow, the further they fly.
Where the hearts go
The Wish Pendant's hearts go to Karuna, a cause led by Alinkrita Sharma and run by AnandBodh Foundation, the founding NGO on Heartswill. Karuna gives footwear to the children of construction workers and to children found barefoot at traffic signals. One pair costs about ₹250, or about five hearts.
Every pledge is written to the public Heartswill ledger. When a distribution happens it is recorded with two witnesses, and photos follow with faces blurred and places shown only by area.
Launching now
The Wish Pendant is opening soon. Leave your email on the home page and we will tell you the moment it is ready. Until then, make a wish, share it with someone you love, and read why we built Heartswill.
