You buy something you love
From a Heartswill store or a partner business. On the Wish Pendant you even choose your price from ₹750.
Why Heartswill
Let's fulfil wishes.
Every day we buy gifts, clothes, trips and treats. Each of those moments already carries a feeling. Heartswill lets that feeling travel further: part of what you pay becomes a heart that reaches a child who needs it, and every heart is counted where anyone can see it.
Buying is emotional. We think it should also be kind and honest about it.
How it works
Simple enough to explain at a dinner table.
Part of it becomes hearts
One heart is ₹50. Everything above cost turns into hearts for a cause you can see, such as shoes for children who walk to school barefoot.
Every heart is counted in public
Each pledge goes on the Heartswill ledger, a record that cannot be quietly edited. When items reach children, the delivery goes on it too.
What makes it different
- Proof, not promises. Pledges and deliveries are written to a public ledger where each entry is chained to the one before it.
- Real causes, verified NGOs. Heartswill selects each NGO and assigns every partner business its cause. The first cause, Karuna, is led by Alinkrita Sharma and run by AnandBodh Foundation, the founding NGO.
- No points, no catches. Hearts measure contribution. They cannot be redeemed or exchanged.
- Feelings, made visible. A blown dandelion, a beating heart, a share card: small moments that make giving feel personal.
For businesses: commerce with a heartbeat
Conscious commerce is not a campaign. It is how your customers already want to feel when they buy. Heartswill gives you a simple and honest way to offer it.
Add a heart to every order
Connect your store or booking system and a pledge is recorded each time an order is paid. Heartswill assigns your cause, you pay the NGO directly and a refund reverses the pledge.
Show it on your site
One line of code adds a shining badge, a live hearts counter or a make-a-wish moment. Get a widget.
Share the proof
Your customers can see exactly what their purchases did. Ready-made graphics make it easy to tell the story. Share graphics.
Questions
Which NGOs work with Heartswill?
Heartswill works with several verified NGOs and selects each one. AnandBodh Foundation is the founding NGO and runs the first cause, Karuna.
Where does the money go?
To the cause shown at the time of purchase. Today that is Karuna, which provides footwear to children. It is in its first phase, and every delivery will be recorded on the public ledger as it happens. Each verified NGO holds the money for its own causes. Partners pay the NGO directly and Heartswill never holds money.
What exactly is a heart?
A heart is ₹50 of contribution. It is a way of counting what your purchase carried. It is not a currency and cannot be redeemed.
Can my business join?
Yes. Partners get an ID, live widgets and a simple way to record pledges from paid orders. Become a partner.